Bob Dixon interviews Wes Lehman, founder of CMOQ and Urban Buffalo Marketing. They discuss the critical elements of building a strong brand and effective marketing and sales strategies. Wes shares his unique perspective on how to distill a business down to its core principles, emphasizing the importance of understanding the founder’s identity and values. He explains the difference between marketing and sales using a funnel analogy, where marketing is everything outside the funnel and sales are everything inside. Wes also highlights the significance of product-market fit and the need for businesses to adapt to market changes. The conversation touches on the balance between branding and lead generation, the importance of data-backed processes, and the necessity of having a unified approach to marketing and sales. This episode provides practical insights for business owners, CEOs, and executives looking to refine their approach to leadership and achieve peak performance.

Key Takeaways:

• A business is usually built around one to three people, and it’s crucial to articulate who they are and what their values are to develop a brand that resonates.
• Going through the process of defining your brand and values acts as a “marketing mirror,” reflecting the entire business.
• Marketing is everything outside the sales funnel, while sales is everything inside.
• It is crucial to ensure there is a genuine market for your product or service, and not just relying on a few initial supporters.
• Businesses need to be adaptable to changes in the market.
• Your values lead to your culture, and your branding and processes should reflect them.

Quotes from Wes Lehman this episode:

“I’m always trying to distill things down to what they are and their first principles, what they are in the most basic level.”

“In branding, 50 percent of the battle is creating something that’s great that everyone can agree on, and the other 50 percent is creating something that you are proud to stand behind.”

“If there’s not a true desire for it, I can’t, I can’t create desire. Right.”

Resources Mentioned:

• Website: https://cmoq.agency/ 
• Social Media: @WesLehman 
• LinkedIn: Bob Dixon
• Email: [email protected].